BrandVocat is a website that allows B2C companies to crowdsource their marketing. On BrandVocat, B2C companies can offer various discounts and giveaways for individuals for sharing predefined digital content. Individuals join campaigns of brands they love and compete against each other to get these rewards. Paying with discounts for marketing means 100% ad-to-lead conversion. To evaluate discounts, customers have to buy and those who don't buy, provide their WOM efforts to the company for free.

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